One of the main reasons for the success of Angry Birds is the sheer value for money, with regular updates of 15 levels or more at no extra cost keeping gamers gripped to the franchise. With figures like that floating around, it's no wonder Rovio head of Business Development Peter Vesterbacka thinks console games are dying. The success of the series has seen not only further iterations of the original, like Angry Birds Seasons, but also merchandise in the form of plush toys, board games, and even a spoof movie trailer.įans aren't the only ones who've taken notice, given the recent investment of a hefty $42 million into Rovio's future projects. It's safe to say that Angry Birds is no longer just a game, but a brand in itself.

The blatant promoting has no doubt angered some iOS gamers, but clearly not enough to stop Angry Birds Rio from having a 5-star rating in Apple's App Store. It's hard to believe that in reality, Angry Birds Rio is little more than promotional material for the animated movie Rio, which has seen the inclusion of advertisements in the game's pause screen. The barn-storming success of Angry Birds is showing no signs of letting up, and now has another milestone to accompany the recent accolade of hitting 30 million downloads on Google's Android operating system. Angry Birds Rio is top of nearly all App Store charts, including the just-launched Amazon App Store for Android, where the game is still free for a limited time.

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